MichaelBishop comments on Is Google Paperclipping the Web? The Perils of Optimization by Proxy in Social Systems - Less Wrong
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Campbell's Law for another formulation. Interesting that Lucas, Campbell, and Goodhart all published essentially the same idea within a year.
I didn't recognize the Lucas you mention, but for those who were also wondering, a search found this Robert Lucas and the Lucas critique which apparently was in this 1976 article: "Econometric Policy Evaluation: A Critique".