Taking PUA writers at their word, their methods are bad for women -- and by design.

Not all such writers; for example, on this page, scroll down to "Here's What Women Have to Say About AMP".

Of course, the AMP people don't talk evo-psych at all in their sales materials or training; the closest thing to zero-sum logic I've heard them use was when they commented on the idea that a man feels most loved when his woman can give him the freedom to be with other women... and that she in turn feels most loved if he doesn't feel the need to actually use that freedom.

(Even there, though, they were talking about it from the perspective of transcending the zero-sum aspect, so as to get both people's needs met, rather than taking it for granted that it means somebody has to "lose" for the other to "win.)