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mattnewport comments on More art, less stink: Taking the PU out of PUA - Less Wrong
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PUA is hardly ever defined and explained as being in women's best interest. It's more likely to appear alongside evo-psych stories that play up the zero-sum aspects of mating. Taking PUA writers at their word, their methods are bad for women -- and by design. So of course women wouldn't like it.
I actually think that it would be a net gain for straight women if social skills and sexiness improved across the male population. It gives us a broader pool of appealing people to choose from. But that's looking at benign behaviors; I wouldn't be so cheerful about behaviors designed to put women at a disadvantage.
This is not really true. There's obviously a spectrum of writers and they don't all agree but generally they are advocating emulating the behaviours and traits that women use to identify high value mates. 'Fake it until you make it' is a common idea in self help and it is often claimed that emulating the signals associated with certain desirable traits can ultimately help to make those underlying traits real. To the extent that desirable traits are genuinely developed rather than falsely signaled these methods need not be bad for women.
There are also traits that women find attractive which may not be in their own considered best interests in a mate. The classic 'bad-boy' or 'dark triad' personality traits for example. If it is possible to emulate the attractive behaviours associated with these traits without developing the underlying traits 'for real' you could argue that this is actually good for women.