Pretty close indeed, although their website still seems to emphasize meeting women (I'd assume because that's where the money is).

We’re AJ & Jordan Harbinger, founders of The Art of Charm. In our early twenties, we decided it was time to take our lives to the next level, especially in the realm of women and relationships. We learned from the best dating coaches, attraction experts, fashion and image consultants from around the world and created a program unlike anything available anywhere.

The material's probably similar, but I want a leaderless mob of brilliant geeks out doing experiments instead of cool people selling a product. What can I say, I'm a sucker for self-organization!