Ordinary goals aren't strong enough.

Last winter I became very ill. Felt pain all the time, couldn't eat or sleep, had trouble even drinking water through a straw. It took me four days in that state to overcome my aversion to doctors and seek good medical help. If it hadn't been so extreme, I'd have simply waited it out like I do everytime I get a cold or something.

There are many guys who don't get any female attention, suffer greatly from it (comparable to my illness I'd say), know about PUA, but never give it a try. In fact most unpopular guys are like that. Some of them are more willing to kill themselves than make an effort.

Are your work-related desires comparable in strength?