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Leonhart comments on On Less Wrong traffic and new users -- and how you can help - Less Wrong
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I doubt LessWrong has any competitors serious enough for SEO.
Yudkowsky.net comes up as #5 on the "rationality" search, and being surrounded by uglier sites it should stand out to anyone who looks past Wikipedia. But LessWrong is only mentioned twice, and not on the twelve virtues page that new users will see first. I think you could snag a lot of people with a third mention on that page, or maybe even a bright green logo-button.
I am an SEO. (Sometimes even we work for the Light, by the way.) Less Wrong currently isn't even trying to rank for "rationality". It's not even in the frigging home page title!
Who is the best point of contact for doing an SEO audit on Less Wrong? Who, for example, would know if the site was validated on Google Webmaster Console, and have the login details? Who is best positioned to change titles, metadata, implement redirects and so on? Woud EY need to approve changes to promotional language?
I'm who you want to talk to. Just sent you a PM.