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mfb comments on On Less Wrong traffic and new users -- and how you can help - Less Wrong
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I doubt LessWrong has any competitors serious enough for SEO.
Yudkowsky.net comes up as #5 on the "rationality" search, and being surrounded by uglier sites it should stand out to anyone who looks past Wikipedia. But LessWrong is only mentioned twice, and not on the twelve virtues page that new users will see first. I think you could snag a lot of people with a third mention on that page, or maybe even a bright green logo-button.
Update 2012: First is Wikipedia, second Harry Potter, third a dictionary entry, and forth is yudkowsky.net. Fifth is some philosophy site, and sixth is an article "whatdowemeanby_rationality" from here. After that, a lot of other stuff comes.
Not so bad, but it could be better.