I installed a mental filter that does a find and replace from "utilitarian" to "consequentialist" every time I use it outside very technical discussion, simply because the sort of people who don't read Less Wrong already have weird and negative associations with "utilitarian" that I can completely avoid by saying "consequentialist" and usually keep the meaning of whatever I'm saying intact.

Less Wrong does deserve better than me mindlessly applying that filter. But you'd need a pretty convoluted consequentialist system to promote blame (and if you were willing to go that far, you could call a deontologist someone who wants to promote states of the world in which rules are followed and bad people are punished, and therefore a consequentialist at heart). Likewise, you could imagine a preference utilitarian who wants people to be punished just because e or a sufficient number of other people prefer it. I'm not sufficiently convinced enough to edit the article, though I'll try to be more careful about those terms in the future.