For example, I acknowledge the fantastic success of notions like "women are attracted to Alpha Males," even though I don't believe that they are literally true, and I know that they are oversimplifications of evolutionary psychology.

I tune out wherever I hear the term 'alpha male' in that sort of context. The original scientific concept has been butchered and abused beyond all recognition. Even more so the 'beta' concept. Beta males are the ones standing right behind the alpha ready to overthrow him and take control themselves. 'Omega' should be the synonym for 'pussy'.

But I must admit the theory is at least vaguely in the right direction and works. Reasonably good as popular science for the general public. Better than what people believe about diet, showering, and dental hygene.