Affiliation with a subculture makes a lot of things way easier. Have you been reading Brad P?

Never heard of him. Link and/or surname?

I don't how well this principle applies in reverse for women attracting men.

The obvious hypothesis, crude as it may be, is "It applies but is much weaker. Girls still have boobs either way." The premise clearly being that physical attractiveness on average plays more of a part in females attracting males than the reverse.