Negative? *blink* That possibility didn't even occur to me. I thought the descriptive component rather obvious and the normative component neutral (commensurate transfer of any 'negative' component from one label to another.) Curious.

Now, I know with some confidence that calling out 'wussiness' is extremely effective in discouraging future examples. I am almost as confident that this applies even if me making the call is met with disapproval. I have collected a significant sample of cases of calling things wussy (or context appropriate alternatives) with intended positive influence.

With no replies except mine (as of this edit) I can delete my comment without losing face. The question I must ask myself is whether I am willing to potentially sacrifice status in order to make this influence. That question is easy, which gives a strong signal of the degree to which I consider 'wussiness' my enemy!