Part of my problem with making money today is that most of the methods of making money are benefiting from status games that do not help society.

Pretend for a moment I am a cool shades seller. I sell someone some cool shades. They are happy, they get more status girls etc. Everyone else wants some cool shades, so I sell them some. Now we are back to the status quo, everyone has some bits of plastic that are no better for keeping the sunshine off than some uncool shades and I have some money. The dangerously hip sunglasses took some energy to produce and oil to create that could have been used for producing something of lasting value or preserving some life. Also I needed to have been advertising my sub zero shades with images of women clinging to suave men, in order to compete with other makers of eye wear.

So not only am I exploiting the fact that the world is mad, I am excaserbating it as well. As most consumption is about status or other signalling, it is hard to get away from it when entering the world of business. Even if you aren't a customer facing company, you will supporting and enabling other companys that do play off the biases of the individual. Not to mention things like cigarettes.

Edit: Now if we were perfect rationalists we would swallow our distaste for creating more madness if we thought that we could do more good with the money from the sunglasses, than the waste of resources and increased irrationality engendered by the advertisement.