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Blueberry comments on What Cost for Irrationality? - Less Wrong
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That is also a very good point against the utility company example.
I think I'll remove it, unless somebody persuasively argues in its favor in a few hours or so.
Please keep it. It's a great example. Of course the status quo bias is a useful heuristic sometimes, but that doesn't mean consumers shouldn't be aware of it and think things through.