SarahC comments on Cryonics Wants To Be Big - Less Wrong
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I imagine Mormonism gave women the spiritual connection which most church groups do. I doubt it is coincidental that women outnumber men in churches. The protection of a powerful alpha male, as God is portrayed, might be something they can connect with more easily than men, on average.
But religion is not the only thing that disproportionately attracts women... For example, the Twilight fandom is mostly female.
While we're speculating, I think it's that "kin work" (keeping up with family and friends, taking care of the elderly, child-rearing) primarily falls to women. Churches provide a framework to do that. If you've noticed, women are highly active in the parts of a church that aren't explicitly about God -- fundraising committees, education committees, various organizing functions. It's community-building glue.
Cryonics, unlike Mormonism, doesn't have that aspect. As of now, it's a transaction made by an individual. I'm not sure how one would make cryonics by itself "church-like."
You could try to make a rationalist social institution -- like a Masonic lodge -- that combined charitable work, socializing, activities for children, educational lectures, and activities/volunteering opportunities for the elderly. Cryonics could be built into that. The point is, it has to be a family and community institution.