I'm anti-pua advice, pro the occasional well backed up psychological research with PUA style flavour (finding out what women really find attractive, why the common advice is wrong etc).
I think this is just another way of saying "I'm pro- good advice about dating and anti- bad advice about dating." I would consider the research you're discussing a form of PUA/dating advice.
Are newtons laws billiard ball prediction advice?
In other words, there are other uses than trying to pick up girls for knowing what, on average, women like in a man. These include, but are not limited to,
A few examples (in approximately increasing order of controversy):
If you proceed anyway...