MichaelVassar comments on Financial incentives don't get rid of bias? Prize for best answer. - Less Wrong
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One of Tyler Cowen's recent books, probably "Discover your Inner Economist" discusses this in depth.
Some other experiments, possibly from K & T, show the same irrationalities among very poor third world residents when dealing with amounts of money that are very substantial to them.
I think Ariely covered some of these experiments in Upside of Irrationality, though the point he was trying to make is that too much incentive is counterproductive (decreases rational behavior).