SilasBarta comments on Financial incentives don't get rid of bias? Prize for best answer. - Less Wrong
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Here's an example where large potential incentives have failed to override bias-- I think it's an example of what you're looking for.
Good clothing for fat women has very limited availability.
You might think that the unending publicity about people getting fatter combined with a modest amount of observation that people like dressing well would lead to the conclusion that there are a lot of people who'd pay plenty, but it doesn't seem to register.
Or were you looking for explicit incentives which don't require effort to notice?
A different case of incentives failing to work: People haven't gotten better at avoiding market bubbles.