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Vladimir_M comments on Missed opportunities for doing well by doing good - Less Wrong
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Roko:
It's much more complicated than that. By improper conspicuous consumption, you can easily end up signaling that you're a sucker. Even worse, you'll signal that you're the sort of sucker who's easy to separate from his money. You can probably imagine the possible consequences of that botched signal.
Generally speaking, effective conspicuous consumption is very difficult to pull off. This of course doesn't apply to the level of conspicuous consumption that you're expected to undertake to avoid coming off as a weirdo given your position in society, but anything beyond that is dangerously apt to backfire in a multitude of ways.
I was't attacking the point at issue. It just seemed worth pointing out as a digression.
Regarding counter-signaling, I remember the "Too Cool for School" paper that was linked from Marginal Revolution a few years ago, along with the subsequent "False Modesty" paper that shares a co-author. These seem to be the standard references about the topic.
But more importantly, I don't think academic insight in this area gathered so far is particularly worthwhile. Before getting into complex mathematical models can be really fruitful, we first need an informal common-sense overview of the situation, in order to know where to look for situations that provide suitable material for more solid theories. Unfortunately, in this regard, even the most insightful people have made only baby steps so far.