Hm. I guess you missed the part where fully one-third of the program being sold is devoted exclusively to cultivating curiosity about, and appreciation for "her individual qualities." ;-) That being said, from a marketing perspective, there's no need to discuss what qualities the reader is looking for, since those will be distinct to the individual reader. Instead, the copy assumes only that they be women that the reader wants to have a deeper connection with. (I'm not sure about the testimonials on that page, but I have seen others on the site from men who purchased some of this company's programs in order to improve their connection with a girlfriend or spouse.) An important piece of background info, by the way. The number one question received by PUA trainers, or asked on PUA forums, etc. is, "How can I get that one girl I like?" (followed by, "How can I get back that girl I like that I blew it with?") What guys actually want, and what they like to signal to other guys that they want, aren't always the same thing. ;-) One reason, btw, that PUA marketing often emphasizes ability to attract multiple women, has nothing to do with how many women the average man actually wants! One of my mentors in direct marketing once explained to me that the reason you want to make the boldest, most over-the-top claims that you can still support/prove, is because the average person reads the claim and thinks, "wow, if it'll do that, then for [my much smaller need/want] it ought to work easily!" In other words, bold or exaggerated marketing claims are not made because the average reader needs the result shown, but rather, because they give the reader something to discount back down to the level of the reader's own requirements! If you look at most effective (i.e mostly direct) marketing, you'll see this principle being used all over the place... for example, most of us do not need to glue ourselves to a girder via a hard hat, yet Krazy Glue nonetheless used that as a product