Even Mystery gives some air time to things other than status and fertility signals. He discusses the creation of individual identities targeted to a smaller reference group of the kind of women you hope to attract.

Yes, and he also talks about "love" all the time. He considers love to "pair-bonding," but it's definitely more than status and fertility.

He discusses the creation of individual identities targeted to a smaller reference group of the kind of women you hope to attract. Mind you, even then he makes it quite clear that he "doesn't give a @#$% who you are underneath, just what identity you are going to construct and convey."

It's true that he doesn't talk much about whether the identities you display should be genuine or not. I think he would agree that it's better if they are genuine. And since he is so big on outer game, he may feel that if you can make a consistent display of a certain identity, you will grow to fill whatever big boots you are walking around in. In my experience, that's actually true. As I've argued here before, if you can get a bunch of people to think that you are really cool without any significant factual lies, then you are that cool.