NihilCredo comments on Open Thread, August 2010 - Less Wrong
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On a completely serious, if not totally related, note: it would be a lot easier to convince people to sign up for cryonics if the Cryonics Institute's and/or KrioRus's websites looked more professional.
I'm not sure if it would help get uninterested people interested; but I think it would help get interested people signed up if there were a really clear set of individually actionable instructions - perhaps a flowchart so they can depend on individual circumstances - that were all found in one place.
And Rudi Hoffman's page.