It sounds to me like half of the perceived public image problem comes from apparently blurred lines between the SIAI and LessWrong, and between the SIAI and Eliezer himself. These could be real problems - I generally have difficulty explaining one of the three without mentioning the other two - but I'm not sure how significant it is.

The ideal situation would be that people would evaluate SIAI based on its publications, the justification of the research areas, and whether the current and proposed projects satisfy those goals best, are reasonably costed, and are making progress.

Whoever actually holds these as the points to be evaluated will find the list of achievements. Individual projects all have detailed proposals and a budget breakdown, since donors can choose to donate directly to one research project or another.

Finally, a large number of those projects are academic papers. If you dig a bit, you'll find that many of these papers are submitted at academic and industry conferences. Hosting the Singularity Summit doesn't hurt either.

It doesn't make sense to downplay a researcher's strange viewpoints if those viewpoints seem valid. Eliezer believes his viewpoint to be valid. LessWrong, a project of his, has a lot of people who agree with his ideas. There are also people who disagree with some of his ideas, but the point is that it shouldn't matter. LessWrong is a project of SIAI, not the organization itself. Support on this website of his ideas should have little to do with SIAI's support of his ideas.

Your points seem to be that claims made by Eliezer and upheld by the SIAI don't appear credible due to insufficient argument, and due to one person's personality. You can argue all you want about how he is viewed. You can debate the published papers' worth. But the two shouldn't be equated. This despite the fact that he's written half of the publications.

Here are the questions (that tie to your post) which I think are worth discussing on public relations, if not the contents of the publications:

• Do people equate "The views of Eliezer Yudkowsky" with "The views of SIAI"? Do people view the research program or organization as "his" project?
• Which people, and to what extent?
• Is this good or bad, and how important is it?

The optimal answer to those questions is the one that leads the most AI researchers to evaluate the most publications with the respect of serious scrutiny and consideration.

I'll repeat that other people have published papers with the SIAI, that their proposals are spelled out, that some papers are presented at academic and industry conferences, and that the SIAI's Singularity Summit hosts speakers who do not agree with all of Eliezer's opinions, who nonetheless associate with the organization by attendance.