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Relsqui comments on (Virtual) Employment Open Thread - Less Wrong
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Yeah, I see what you mean. Not illegal or lying, but not quite honest or pleasant either. On the third point, "selling myself" has always been one of my weaknesses (to the point that I'm bad at asking for money for work already done or promised). I like the model of levels of self-marketing presented in this blog post, though.
For what it's worth, I've seen an analysis which claims that the four hours of work neglects to include the amount of time Ferriss spends on self-promotion.
If he fits with other advice I've read about self-marketing, he's basically doing it all the time. Which is great, if that's enough of your personality or natural enough to you that you don't consider it work.