NancyLebovitz comments on (Virtual) Employment Open Thread - Less Wrong
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For what it's worth, I've seen an analysis which claims that the four hours of work neglects to include the amount of time Ferriss spends on self-promotion.
If he fits with other advice I've read about self-marketing, he's basically doing it all the time. Which is great, if that's enough of your personality or natural enough to you that you don't consider it work.