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timtyler comments on Reflections on a Personal Public Relations Failure: A Lesson in Communication - Less Wrong
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Human wants were shaped by evolution. The world has not ended yet - so THE END OF THE WORLD is probably a rather abstract concept for many humans. If you look at 2012, Armageddon and other movies, they are obviously interested in it a bit. Indeed, the concept of THE END OF THE WORLD probably acts as a relatively novel superstimulus to the paranoia circuitry of vulnerable humans - so some people may care about it a lot.
However, if you "follow the money" you will quickly see that lipstick is widely considered to be much more important.