mattnewport comments on Love and Rationality: Less Wrongers on OKCupid - Less Wrong
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ETA: disregard this comment, it's completely wrong because of my poor knowledge of English.
I thought some more and don't understand your point about factors vs dealbreakers. There's no distinction. If including salary on my profile will make more women message me, then salary was a dealbreaker for those women. A factor that doesn't make or break any deals has zero importance.
A dealbreaker is something that on its own automatically rules someone out. A factor is something that swings the overall impression positively or negatively but is not on its own a deciding factor independent of other factors.