Hmmm. The customer reviews seem to suggest that it wasn't interpreted as "a mock".

I was particularly amused by the list of what customers eventually purchased after looking at the amazon page for this book:

What Do Customers Ultimately Buy After Viewing This Item?

67% buy: The Astrology File: Scientific Proof of the Link Between the Star Signs and Human Behaviour by Gunther Sachs Hardcover

33% buy: Oncogenes, Aneuploidy, and AIDS: A Scientific Life and Times of Peter H. Duesberg by Harvey Bialy Paperback