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JoshuaZ comments on Currently Buying AdWords for LessWrong - Less Wrong
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For many terms that are relevant (Bayesanism, rationality), LW is already on the top set of Google hits. So I don't know how much return this sort of thing would get.
People don't search for terms like Bayesian or rationality. What they search for is answers to specific questions -- which we don't actually ever come up in searches for.
I've looked at the analytics and I know. Most people coming to Less Wrong through searches are clearly regular users trying to find specific articles or just using the search bar as a URL bar (so they don't have to remember if it's less wrong dot com or dot org or whatever).