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Louie comments on Currently Buying AdWords for LessWrong - Less Wrong
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People who go specifically looking for information on how to think ought to be directed here, so perhaps some keywords related to thought in general: "thinking", "confusion". And some likely terms people would make up for thinking-about-thinking: "metathinking", "metathought", "wrongness".
Surprisingly, there's not much advertising if you search for "politics". I feel like that ought to redirect to Politics is the Mind Killer.
All of the advertisements, and the top result for "philosophy" are, strangely, about cosmetics. I don't know what's up with that, but people searching for that would be better off here.
I'm buying ads for Policits is the Mind Killer already. That's one of the other few I'm experimenting with. I don't think people search for "politics" in general. Again, people search for very specific things and already have their minds made up.. so it's more likely that someone would search for "proof that Obama is a Muslim" or "why do liberals hate America?" than something as neutral and high-level as "politics". So coming up with decent keywords for this one has been harder than expected.
Call me crazy, but I actually think we'll do better among the people searching for "politics" -- fewer in number though they may be -- than people searching for "proof that Obama is a Muslim" and the like.