Tonight, after the Deathly Hallows premier, there are going to be readers who don't normally advertise HP:MoR flooding social networking sites with posts about the movie. Posting more chapters by the time they get to their computers to do so could get them to include their joy over the superior story in this flood, simply by relevant association, advertising MoR and spreading the love. Using the release of the canon movie in this way is the right thing to do, if there are chapters ready to be posted, and the fact that I desire moar MoR is a mere coincidence.