You don't want to elevate not optimizing something too much as a goal (and it's difficult to say what that would mean), while just working on optimizing the top-level goal unpacks this impulse as appropriate. Authenticity could be an instrumental goal, but is of little relevance when we discuss values or decision-making in sufficiently general context (i.e. not specifically the environments where we have revealed preference for authenticity despite it not being a component of top-level goal).
I'm sorry. I don't understand what you just wrote. At all.
For example, do I parse it as "to elevate not optimizing something too much" or as "don't want ... too much". And what impulse is "this impulse"?
I refer to the second paragraph
Second paragraph of your comment or of Waser's?
ETA: If you can clarify, I'll just delete this comment.
http://www.youtube.com/watch?v=ghIj1mYTef4