I think the first thing to consider is incentives. The cryonics industry is for-profit, meaning that it is in the best interest of cryonics providers to attract more patients. This also means that they have incentives to keep their costs down wherever possible. One way to do this is, as Melody suggests, is to make it look like you know what you're doing--whether you actually know what you're doing is irrelevant. Hence, if cryonics providers think they can continue to appear competent, they have no incentive to actually become competent by performing research and hiring trained personnel, as doing so would only raise costs.
Actually cryonics resembles progressive talk radio in most American markets. Those stations can't compete with profitable conservative talk radio stations, so they need private donations to stay on the air.
Cryonics also resembles Austrian economics, which requires subsidies from American businessmen like the Koch brothers to stay in existence because otherwise its professors can't find regular academic jobs and get their books published. (I call these professors "kept Austrians," analogous to "kept women.") Even then Austrian economists...
I recently found something that may be of concern to some of the readers here.
On her blog, Melody Maxim, former employee of Suspended Animation, provider of "standby services" for Cryonics Institute customers, describes several examples of gross incompetence in providing those services. Specifically, spending large amounts of money on designing and manufacturing novel perfusion equipment when cheaper, more effective devices that could be adapted to serve their purposes already existed, hiring laymen to perform difficult medical procedures who then botched them, and even finding themselves unable to get their equipment loaded onto a plane because it exceeded the weight limit.
An excerpt from one of her posts, "Why I Believe Cryonics Should Be Regulated":