Fixing their website seems like it would be low-hanging fruit on projecting credibility. It might not be optimally targeted at the sort of credibility they want to optimize for, but it would still be quite efficient.
The FAQ doesn't explain why the site looks the way it does. Their site is difficult to navigate and ugly, and both problems could be solved without making it bulky or complicated. I could design a better website than that, and I'm not even good at designing websites.
Fixing their website seems like it would be low-hanging fruit on projecting credibility. It might not be optimally targeted at the sort of credibility they want to optimize for, but it would still be quite efficient.
True, but it also occurs to me that making one's website look good is not a real test of credibility because CI would want to make their website appealing regardless of whether their services and staff are competent or not. That is, P(website looks good|CI is competent) = P(website looks good|not competent) and P(website not good|CI is compe...
I recently found something that may be of concern to some of the readers here.
On her blog, Melody Maxim, former employee of Suspended Animation, provider of "standby services" for Cryonics Institute customers, describes several examples of gross incompetence in providing those services. Specifically, spending large amounts of money on designing and manufacturing novel perfusion equipment when cheaper, more effective devices that could be adapted to serve their purposes already existed, hiring laymen to perform difficult medical procedures who then botched them, and even finding themselves unable to get their equipment loaded onto a plane because it exceeded the weight limit.
An excerpt from one of her posts, "Why I Believe Cryonics Should Be Regulated":