Also from Lakoff:

Much of liberal thought uses enlightenment reason, which claims that if you just tell people the facts about their interests, they will reason to the right conclusion, since reason is supposed to universal, logical, and based on self-interest. The Obama administration assumed that in its policy discourse, and that assumption led to the debacle of the 2010 elections.

Gee, I'll bet he has a clever explanation of the 2008 election too.