For whatever reason, the community here (so-called "rationalists") is heavily influenced by overly-individualistic ideologies (libertarianism, or in its more extreme forms, objectivism). This leads to ignoring entire realms of human phenomena (social cognition) and the people who have studied them (Vygotsky, sociologists of science, ethnomethodology). It's not that social approaches to cognition provide a magic bullet -- they just provide a very different perspective on how minds work. Imagine if you stop believing that beliefs are in the head and locate themselves in a community or institution. If interested, you could start with How Institutions Think by Mary Douglas.