I herded the RW article from silver to gold (in the front cover rotation) and it was quite difficult. It's one of those subjects where every single thing about it is blitheringly stupid, and putting the stupidities in an order that reads usefully as an essay is actually the hard part. The inferential distance problem here is getting across to people that other people really do believe things this stupid. Staying understated requires remarkable self-control. Project Blue Beam was another - saving the punchline for the end, where it doesn't belong logically but does belong narratively.