ciphergoth comments on Efficient Charity: Do Unto Others... - Less Wrong
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Pretty much a corollary of this is Steve Landsburg's (for some reason controversial) point that you should only ever be donating money to one charity at a time (unless you're ridiculously rich). The charity which makes the best use out of your first $1 donation is almost certainly also the charity which makes the best use out of your 1000th dollar as well. Once you've done the calculation, spreading your money between different charities isn't hedging your bets, it's giving money to the wrong charity.
See his Slate article for a slightly more fleshed out version of the reasoning.
I actually tend to argue this point first, and the more general point about efficient charity second. I'm not sure if that's the most effective way to argue it though.
I suspect convincing people optimal philanthropy is a good idea is probably one of the most important things one could do. Maybe you should find out?