Of course. The defining difference is that force can't be ignored, so threatening a punishment only constitutes force if the punishment threatened is strong enough; condemnation doesn't count unless it comes with additional consequences. Force is typically used in the short term to ensure conformance with plans, while behaviour modification is more like long-term groundwork. Well executed behaviour modifications stay in place with minimal maintenance, but the targets of force will become more hostile with each application. If you use a behaviour modification strategy when you should be using force, people may defy you when you can ill afford it. If you use force when you should be using behavior modification strategies, you will accumulate enemies you don't need.