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Nebu comments on Why Our Kind Can't Cooperate - Less Wrong
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Someone[1] must be buying those salads, as McDonalds is keeping them on the market, and given that food spoils, it doesn't make financial sense for them to keep offering a product which doesn't sell.
1: I've actually tried the McDonalds salad 3 times. The first time, it was very (and surprisingly) good. The other two times it was mediocre.
You can keep small stocks of an item, and it can have positive effects beyond direct revenues, e.g. if families with one dieting or vegetarian member don't avoid McDonald's because that person can eat a salad.
I think the positive effect is that they can say that they sell salads, people can convince themselves they intend to buy the salad, and so on.
I saw a study recently that said that the mere presence of a salad on the menu increases people's consumption. I deeply doubt that fast food chains were surprised by that result.
From the nature of the study, it's not even about convincing themselves they intend to buy a salad. By merely seriously having considered the option, they give themselves virtue points which offset the vice of more consumption.
Or rather, another positive effect. These explanations aren't mutually exclusive.
That being said, nice insight.