MichaelVassar comments on How to Not Lose an Argument - Less Wrong
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The first rule of persuading a negatively disposed audience - rationally or otherwise - is not to say the things they expect you to say. The expected just gets filtered out, or treated as confirmation of pre-existing beliefs regardless of its content.
Sadly, the unexpected frequently gets translated into the expected, even to the point of explicit denials of a position being ignored repeatedly in a single conversation.
Then say something more unexpected. There's an art to it.
How hard is it to fit a simple denial into a frame? Not hard at all.
This situation is especially troublesome if you've already been market as standard opponent #445, such as when you change your own mind you a new, more subtle position that is similar to your old position.
When I adjust my position in subtle ways like that, I go to pains to point it out, which is rhetorically advantageous and shows that there's a real dialectic going on.