MBlume comments on How to Not Lose an Argument - Less Wrong
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You use different rhetoric to energize the base than to sway the undecideds. Hitchens often acts as a cheerleader. All of the big four do from time to time -- well, maybe not Dennett.
Hitch has the strongest line in work-the-base rhetoric and so provides a good example of the sort of rhetoric you shouldn't use when trying to sway the undecideds, which was Yvain's point.