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JoshuaZ comments on Scientific Self-Help: The State of Our Knowledge - Less Wrong
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http://www.paulgraham.com/nerds.html
»The key to this mystery is to rephrase the question slightly. Why don't smart kids make themselves popular? If they're so smart, why don't they figure out how popularity works and beat the system, just as they do for standardized tests? .... The main reason nerds are unpopular is that they have other things to think about. Their attention is drawn to books or the natural world, not fashions and parties. .... Even if nerds cared as much as other kids about popularity, being popular would be more work for them. The popular kids learned to be popular, and to want to be popular, the same way the nerds learned to be smart, and to want to be smart: from their parents. While the nerds were being trained to get the right answers, the popular kids were being trained to please.«
This is a nice explanation but it fails since in many cultures outside the US the popular v. nerd dichotomy doesn't exist or doesn't exist with nearly the same strength. In much of US culture and some other areas in the West there really is a stereotype that smart people are/should be unpopular.
This doesn't seem to depend on existing social categories. Individual proclivities and social feedback seem to be enough. The stereotypes could simply be a reflection of the macro outcome of this proclivity-feedback process. Though admittedly in a conformist culture there is less room to deviate.