Misha comments on Scientific Self-Help: The State of Our Knowledge - Less Wrong
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I'm atypical, but here's my take:
Some of it is common sense (she who cares least wins; look your best; avoid certain "turn-off" subjects; have standards regarding hygiene and considerateness.)
Some of it sounds distasteful (withholding personal information and intimacy sounds like a bad idea for relationships, but then again I may tend to be too trusting. The focus on "closing the deal" by making sure you marry within two years of meeting someone also seems problematic. I suspect these people do not care as much as I do about intellectual/emotional compatibility.)
Some of it is frankly unrealistic (gifts of flowers are not typical in all social circles. Making the man pay for everything is not always practical.)
From what I've seen of "The Rules" it's structurally different from PUA. PUA has a lot in common with marketing, and also a lot in common with general social skills advice. "Rules"-style dating advice for women is generally not an exercise in teaching social skills to awkward women. It's more about being strategic at dating (an area of life where admittedly too many people refuse to even consider using reasoned strategy.) It's hard to see how you could test whether it works, though. To see if PUA works, just go out and see if you can pick up women. To see if The Rules work, you have to see if you can marry an (implicitly rich) man -- that's a much longer time frame and you don't get as many trials!
Someone needs to write a Romantic comedy/tragedy where two people fall in love but they can never get together because the man is following PUA and the woman is following The Rules. They keep rushing to be the one to end phone conversations and both are always pretending to be too busy to go out with each other. The woman won't have sex until she gets flowers and the man won't give flowers until they have sex. Since both methods work they just fall more and more madly in love with each other but can never tell each other for fear of seeming too needy or desperate.
If they were both following the online dating rules someone linked to earlier, it would all be over very quickly. Neither would reply to an email before at least 3 days have passed, but both ignore anyone who doesn't reply to an email within 3 days.
Not showing too much enthusiasm sounds like a low risk low reward strategy.
Hmm. That sounds like dating is an iterated Prisoner's Dilemma. (And PUA, The Rules, etc. are guides to defecting?)
Well, at least the "delay reply to gain power" gambit is the rest vary. :)
Any dating filter that doesn't filter out itself is clearly not a very good filter!