shokwave comments on Scientific Self-Help: The State of Our Knowledge - Less Wrong
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Medicine holds itself to the standard "do better than placebo". I am not sure if it is fair to hold PUA to the same standard.
You don't think every professional pick-up artist/dating coach would say their material works better than placebo?
I realize of course we're not talking about formal science but we still need to be aware of the limitations of personal anecdotes versus controlled studies. Who cares if it is fair?