There is a bias against learning some skills consciously. (While with others it is considered bad to have just inherited them.) Charisma and Money belong in one of those categories.

I see a few misconceptions coming up time and again in this discussion, and I do not see how to bridge the inferential distance towards them. The picture is all messed up with media, or mistaken samples.

I personally like being truthful. (For people who consider flirty behavior and various ways of joking lying I would need to go into a deeper explanation.) There is a lot of lying being done in monogamous relationships by both men and female. The PUA has his stack of books and exercises that allow the pursuit of a wide range of goals. Lying is not particularly necessary, and more complication than necessary. It is stressful and weak. Also one should keep in mind how many people are naturally successful in their social lives. Their numbers will out-weight the learned PUA people for many years to come. I see a greater problem in naturally charismatic people who treat their partners badly, than in a learned charismatic person who treats people well.