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army1987 comments on Scientific Self-Help: The State of Our Knowledge - Less Wrong
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I once had a friend tell me that he could sell me a $3000 vacuum cleaner.
"Really?" I said. "I don't think so. I know vacuum cleaners don't cost that much."
But he was certain of it. He'd sold dozens of these vacuum cleaners. His success rate had been tremendous. He believed they really were worth the money. The evidence really indicated that he could sell anyone a $3000 vacuum cleaner.
At this point... I really don't want him to try to sell me a vacuum cleaner. Or, in fact, to sell me anything. I'm scared he could get me to part with my money way too easily. That could be very bad for me!
Moral of the story: all charisma and salesmanship is, to some degree, a threat. Basically all people will be ok with "How to make a good first impression," but "Subconscious tricks to make everyone want to buy your product" is starting to sound a little sleazy, and "How to tap into neurochemistry to make your product addictive" is probably going to scare people. People get squicked by the thought of how World of Warcraft or McDonald's manipulates their reward circuits.
I think some analogous dynamics hold when the product you're selling is yourself.
When you're selling yourself, there's also an additional dynamic: Robin Hanson has argued that any method to win better mates than you appear to "deserve" genetically will be viewed as "unfair" by the opposite sex. For an example parallel to PUA, men may get squicked by this advice for women, even though they know it works.
Most of those don't offend me, and most of those that do offend me offend me because they're sexist, so I guess they wouldn't offend a counterfactual version of me who is more sexist. I suspect some of those are intended to be tongue-in-cheek. (But the one about e-mail immediately made me think about what would happen if both partners abode by it.)