No more so than arguments for women using makeup or getting plastic surgery. Do these assume men respond exclusively to a woman's looks? Not really. It just says, do this, and more and better men will want you than before. Maybe other factors matter, maybe they don't, but this works, on top of whatever else might work. To the extent that PUA is offensive for insinuating women only care about a few metrics, so too are beauty products offensive.

Less people are offended by the claim that men care only/disproportionately about physical attractiveness than similar oversimplications of female preferences.