EY's one quote included the phrase "intergalactic civilization" was a cringe moment for me- it sounds too much like sci-fi to register with even the brightest and most rational of NPR's demographic.
If you really wanted to get AI researchers and other academics to take you serious then making the term Singularity part of the name of your charity is a bad idea in the first place. Getting the mainstream to support you might work vice versa though, almost nobody will care about some academic treatment of friendly AI but a lot will read on when someone starts talking about an intergalactic civilisation being destroyed by superhuman AI.
This comment raised an interesting question: is it more important to get noticed/supported by other AI researchers, or by the general public?
The NPR show All Things Considered did a short story on the Singularity, including interviews with Eliezer Yudkowsky and others involved with SIAI:
http://www.npr.org/2011/01/11/132840775/The-Singularity-Humanitys-Last-Invention