Possibly a bad example, since a number of people here advocate that. I remember a comment somewhere that SIAI was considering a name change for related reasons.

Here's the one I remembered (there may have been a couple of other mentions):

Hollerith, if by that you're referring to the mutant alternate versions of the "Singularity" that have taken over public mindshare, then we can be glad that despite the millions of dollars being poured into them by certain parties, the public has been reluctant to uptake. Still, the Singularity Institute may have to change its name at some point - we just haven't come up with a really good alternative.

(I agree with this, but do not have a better name to propose.)

I think they're going to drop the 'for Artificial Intelligence' part, but I think they're keeping the 'Singularity' part, since they're interested in other things besides seed AI that are traditionally 'Singularitarian'. (Side note: I'm not sure if I should use 'we' or 'they'. I think 'they'. Nobody at SIAI wants to speak for SIAI, since SIAI is very heterogenous. And anyway I'm just a Visiting Fellow.) The social engineering aspects of the problem are complicated. Accuracy, or memorability? Rationalists should win, after all...