See also this bit relating to Christmas Cracker bad jokes:
He [Professor Richard Wiseman] thinks the key to the success of modern cracker jokes is precisely because they're not funny. 'If the joke is good and you tell it and it doesn't get a laugh, it's your problem. If the joke's bad and it doesn't get a laugh, then it's the joke's problem. My theory is that it's a way of not embarrassing people at Christmas.' So they're not jokes at all? 'In a sense, they're just a way of binding people together. Given the diversity around your average dinner table, it would be extraordinarily difficult to come up with a joke that everyone found funny. The kids won't get it, or someone will find it offensive. Even if you did, the delivery would be difficult. Women don't tell jokes to one another, so they're not used to doing it. Blokes do, but it's done in a particular context, not around the family table, and it's quite stressful to try and deliver a funny joke, so it would be a disaster.'
Is it really true that British women don't tell jokes?
Speaking of things that are funny to some and not others, an instructive example is the Orange Head joke. Usually when it's told, the audience is sharply divided into those who think it's hilarious and those who struggle to see what's funny.
Here's the Orange Head joke:
Do you think it's funny?
If you search for this joke's key words, you'll see many pages where, after it's told, people react incredulously and ask where the joke was. Others at the same time are laughing their heads off. Here's a blog post that attempts to analyze this, though it doesn't get far.
(I personally think it's hilarious, and easily the best joke I heard last year. When I retold it at my blog, I got many concurring comments, but also comments from people who didn't see anything funny, even after those who did tried to explain what they found in it. Several people went on to convince themselves it's garbled and there must be an "original" version in which the final remark makes sense and is funny - and offered several ideas of how it might go).